Vision & Mission


  • Delighting every home with Fresh & Healthy products and empowering the Farmer


  • To be a nationally recognized brand for Healthy and Fresh products with a revenue of INR 6000 Crore.(USD 1 Billion) by 2022
  • We anticipate, understand and respond to our Customers' needs by creating high quality products and making them available through innovative and convenient channels
  • We embrace the right technology to delight our Customers
  • We are a strong supporter of balancing Economic, Social and Environmental aspects to create a better tomorrow
  • We are devoted to empowering the Farmer community through our unique 'Relationship Farming' Model
  • We aim to be the Employer of Choice by nurturing Entrepreneurship and Promoting Empowerment, alongside transparency